Online reputation management, also known as ORM, refers to the process of monitoring the information or content that appears on Google or any search engine when someone Googles your name or content. Online reputation management ensures the promotion of positive content in search engines. Online reputation management improves your brand name or image by providing positive content through countering, eliminating and weakening harmful elements by defeating it with positive elements to enhance credibility and win clients. Since your reputation is essential, unflattering news, images, blog posts and comments will automatically ruin the image of your products and services. With online reputation management, such occurrences are eliminated to provide a positive image presentation.
The idea of online reputation management was previously generated to expand public relations outside media relations. Studies have identified online reputation management as the core driving force for over 100 Fortune 500 corporate firms in the 21st century. Following the rapid growth of the internet and social media platforms, online reputation management has become a basic need for the community shifting focus on electronic devices including review sites, top brands, and social media.
A good example of the need for online reputation management is the 2011 controversy of the Taco Bell restaurant and its affiliates when public accusations arose from their low-quality beef. According to reports, their beef contained 35 percent of real meat. On January 21, 2011, the allegations were followed by a lawsuit by a firm called Beasley Allen. However, the suit was withdrawn after reaching no verdict or settlement. According to the initial agreement by the public against Taco Bell, failure to come to an agreement would lead to a voluntary withdrawal of the case.
Most enterprises have adopted wrong ways to improve their reputation falsely. According to a research study by a state University of California, Berkeley, most sellers practice online reputation management on eBay through leveraging services and products at a throwaway price. In return, the sellers receive positive feedback to grow the system. To find out more, visit www.reputationmanagement.com.
Online reputation management shapes the public perception of persons or firms by influencing online contents about that organization. Online reputation management aims at controlling the status of an individual or brand on social media, addressing elements, which may damage it through employing client’s feedback to offer solutions.