Dating apps are a big deal nowadays. More than ever are singles finding relationships and fun straight from an app on their smartphone. Bumble a dating app has revolutionized the way people will forever interact with dating apps. Bumble was founded by Whitney Wolfe. What she began started a phenomenon amongst women daters.
Bumble is a woman first swipe app with over thirty million users. The app has garnered around one hundred million dollars since launching in 2014. With numbers like that, the female founder and CEO is a dating app maven, but she is also a feminist businesswoman. But this tech industry is no easy rise. Lawsuits are occurring amongst dating app giants and Facebook has plans of entering this competitive yet lucrative market.
Tinder is Bumble’s biggest rival. It got its start in 2012, just two years before Bumble and led the industry with being a swiping right dating app. Whitney Wolfe was actually one of the people that got this company off the ground. But being a co-founder in an industry dominated by men led to inappropriate behavior and sexual harassment. She was awarded one million dollars in her settlement in her case against Tinder’s co-founder. Later, she decided to create a platform where female daters could feel safe, be respected and have a sense of empowerment while swiping right for potential dates.
Bumble has a direct agenda to make sure women are in the forefront and are the focus of the app’s approach. Feminism is a strong message and the branding behind the entire dating app. This branding offers Whitney Wolfe’s brand a unique factor. But this factor is also missing from the market but in high demand. The billboards lining highways promoting Bumble’s branding state phrases like “Be the CEO your parents always wanted you to marry.” The company is not solely focused on dating alone. Whitney Wolfe’s company launched a second app in 2016 called BFF which helps females meet friends. Bizz is an additional app the company has created to create connections between female business associates.
— Whitney Wolfe Herd (@WhitWolfeHerd) August 1, 2018