JHSF is a real estate firm rooted in success deeply by the passion and ambition of a family. The company is also well reputed for its efficiency and profitability. It was once a construction company, after which, it morphed into a development company. During its inception as JHS in 1972, the two pioneering brothers, Fábio Auriemo and José Roberto, had domineering shares to the company, each. The two were to later quarrel over company management and direction. Their quarrel led to their decision to split the company into two: JHSF and JHSJ. The F and J suffixes inserted at the end were deduced to be initials of their names, Fabio and Jose.
Fabio was an ingenious businessman with a strong background in construction and an avidly propelling urge to create beauty, wealth, and stealth. Although the two sire-lings of JHS grew into success, JHSF attracted the international kind of wealth: its wealth grew across borders. Fabio propelled the family business successfully and professionally that he got acknowledged by many media houses and corporations for always delivering high levels of customer satisfaction.
JHSF mainly specializes in the market fields of real estate development, shopping malls, hotels, and gastronomy. It endures the misconception that it is a high-end clientele company because of its vast properties within the high-end market. However, the president of the company, Jose Auriemo, Fabio’s son, defends the company and asserts that for a fact, JHSF owns one of the most sizable middle-class real estate assets such as shopping malls, business parks and complexes, and housing units.
The company has especially endured the prospect of falling with its founder’s old-age and subsequent death. Fabio, despite the overwhelming hard work involved in growing JHSF, had the time to bequeath his passion, skill, and commitment to the business to his son. The efforts to teach his son the trade began to pay off way earlier than expected. He had become a director of the malls at a tender age of 17, and some years later, he had learned something that an old timer could not and an inexperienced youth couldn’t as well. He had learned to predict the most lucrative sports to set up shopping malls. The trick he had formulated that no other person had was how to get such lands at the lowest prices possible.
The first time he put the trick to use, he urged his father to purchase the lot on the edge of Marginal Pinheiros and build a high-end complex. That move made JHSF more profit than it ever had in its entire existence. The advice earned José Auriemo Neto the JHSF presidency, and his father’s respect. He has since been very instrumental to the company which is enjoying heavy profits and under growing expansive growth.