In a recent write-up in Adweek, James Jorner outlines four major mistakes that businesses and high-profile individuals make in using social media as a marketing tool. Online reputation management has become a ubiquitous buzzword, but just getting online and being proactive is no good if you’re doing it wrong.
One of the four pitfalls that Jorner looks at is being overly pushy. According to Jorner, consumers are easily turned off by social media efforts that are sales-focused and manipulative. Instead, the author recommends businesses put the focus on the follower and not on selling. One great way of doing this is encouraging and featuring user-generated content.
Another common mistake that brands make is ignoring complaints. Social media isn’t just another avenue for advertising your product. Rather, it’s also one of the main ways customers interact with businesses today. On one hand, businesses have an opportunity to flip detractors into brand ambassadors that didn’t exist in the past. On the other hand, social media also gives people who feel slighted a megaphone to voice their concerns.
Jorner also points out that many brands do not monitor mentions online. He cites a study which showed that 95% of social media mentions are not on the brand’s accounts. What this means is that customers that choose to forego this essential part of the social media puzzle aren’t getting all of the information they need. While your social media presence is an important part of your brand, what people say about you elsewhere online is equally important to your brand’s success.
The last pitfall that Jorner identifies is an easy one to remedy. Jorner argues that many brands don’t respond to customer messages fast enough. If your customers are waiting too long, this will make it much less likely that they will recommend you to others.
Hailing from the state of Michigan, Erick Lefkofsky managed to attend the finest institution in the state, and this greatly transformed him. This combined with an entrepreneurial mind has resulted to a self-made billionaire with a net worth of over $1.7 billion. Eric Lefkofsky was destined to succeed since his days in college where he used to sell carpets to survive. At the same time, Lefkofsky established his venture with borrowed money from his relatives and with the help of a friend. Several years later, he has managed to establish over 10 companies under his name. He has also built most of these companies from the ground. The fact that his family were scholars contributed a lot to his success. For instance, his father was a registered structural engineer while his mother was a school teacher. His older siblings were also learned, people.
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As a way of helping people suffering from cancer, Eric Lefkofsky established a company called Tempus. He has been with this company since the year 2015 and still acts as the chief executive officer. Tempus is a company that has dedicated its time and resources to developing an operating system to be used by cancer patients. With this operating system, Tempus has made it possible to ensure that patients receive personalized care from physicians. It’s also the role and responsibility of the company to offer genomic sequencing services and at the same time process therapeutic and molecular data. With these kind of services, physicians are in a position to make data driven and real time decisions concerning the patient. Eric says that the aim of this company was to help patients using patients who came before them. Check on cancer.northwestern.edu
Other than the Tempus Inc., Eric is famous for the Lefkofsky Family Foundation. This is a family foundation that he established in the year 2006 with the help of his wife and signed the Giving Pledge. Since its foundation, the foundation has managed to assist more than 50 organizations through donations. Eric sits on the board of directors of a hospital in Chicago called the Children’s Memorial. Eric Lefkofsky is also a distinguished member of the board of the art institute of Chicago.