Bhanu Choudhrie founded C & C Alpha Group (CCAG) in 2002 after a career in international banking at J.P. Morgan Chase Bank and decades of exposure to business savvy family members. And as he states:
“For me, setting up a business that encompassed all those elements and established some new areas of interest and expertise was a natural progression for the next generation of our family.”
What are the “elements” Bhanu Choudhrie speaks of in this quote? C & C Alpha Group masterfully develops, advises, and invests in industries including the following: luxury hospitality, emerging Asian markets, healthcare, real estate, venture capitalism, aviation, banking, agriculture, utilities, etc. If you haven’t figured it out yet, suffice to say Bhanu Choudhrie specializes in recognizing the state of affairs regarding all matters on the global level and then positions CCAG to profitably help the fruition and expansion of the next good thing. He acquired this prowess in negotiations through attentive awareness and tutelage of his father, Sudhir, who is also a successful, London-based businessman; an uncle, who’s also a business owner since the 1970’s; and his great grandfather who served as chairman of the Punjab National Bank in India. Likewise, Bhanu Choudhrie’s Mom, Anita, established their well-renowned family philanthropic agency Path to Success in 2005. Through it they aide and teach sufferers of disabilities otherwise left with insufficient funds or means to earn their own living.
In 2008, at the Asian Voice Political& Public Life Awards, Bhanu Choudhrie received the much sought after Asian Entrepreneur of the Year reward. Similarly, his subsidiaries and endeavours realized through CCAG are all award winning ventures and include Alpha Aviation Group, Alpha Utilities, and Nira Alpina resort. The latter of these is the only luxury play center located in the Swiss Alps that features both indoor and outdoor skiing, i.e., winter never has to end! Bhanu Choudhrie suggests some keys to success. Read and apply the lessons and strategies exemplified in Sun Tzu’s book, The Art of War. Awaken early for quality family time and exercise. And conscientiously search out as much new information as possible then use it to formulate resolutions that are profitable not only monetarily but toward societal sustenance and longevity as well. These are values that Bhanu passes on to his son Kabir Bhanu Wilfrid Choudhrie with similar great hopes.