The company of well known real estate guru Omar Boraie is implementing his strategies for success in a new residential project in Atlantic City. Boraie Development’s project of 600 NoBe is changing the landscape of the South Inlet of New Jersey. Two of the most important Boraie strategies implemented in this project is learning the accounting and learning to sell. The project, which has 250 luxury units, is the first development in the last 50 years of Atlantic City real estate to offer market-rate housing. That came about largely due to a lot of accounting, numbers and cost estimations. Approximately 200 residents already live in the units, even though it opened earlier this year. That success is in part to proper sales techniques and continued customer service throughout the sales process.
The development is also implementing Boraie’s other primary strategies for success, which are to study the competition, make necessary changes and be productive. The 600 NoBe development is a block away from another major development, Showboat Residence, as well as a master-planned development of retail and entertainment space. Boraie Development sees the competition, but believes all of the construction could greatly improve the area and noticed the extended stay option Showboat offers. The company is now partnering with MGM Resorts International to build more luxury apartments in the Marina District. The move demonstrates how strategies like making changes and being productive can move a project toward success. Implementing the same strategies can work for any business, according to Boraie.