The Inspirational Story of Doe Deere as a Designer

Doe Deere is the founder of the Poppy Angeloff Company. This is a jewelry company for all the Victorian girls in the modern world today. She is very committed to showing young girls and women how to lead a happy life through the many vibrant colors available. With the entrepreneurial experience she has, Doe takes this as an opportunity to design and make products that will bring out a woman’s inner and outer beauty. Doe got her idea of creating Poppy Angeloff after she saw some of her family’s heirlooms and immediately fell for them. Then and there, she started exploring ideas of what is needed for her to start a company selling classy jewelry to people. She spent a lot of months doing research on the history of jewelry and the different jewelry designs.

Before creating Poppy, Doe was the notable founder of the Lime Crime Cosmetics which she started in her own apartment in Brooklyn. She had her own fashion line where she sew clothes and sold them in the online market under her company name Lime Crime. Since she had no money to hire any models, Doe had to be her own model modelling the stuffs she produced. She used difficult colors to come by for all her makeup looks and before she knew it, Doe became popular because of this. This is when she realized that there are a lot of girls in the open who needed to experiment more with color. As she blossomed in this business of selling clothes and vibrant makeup colors, she had an opportunity to show other girls how to express themselves using color. Doe and her husband worked in their Lime Crime Company for 10 years and later sold it. They are now more focused on expanding their current one, Poppy, their main core value being the appreciation they bring to their clients.

Just like any other entrepreneur, Doe Deere has also experienced her ups and downs in this career. She was so inspired try and do more than just succeeding after they went to the U.S. with her sister and mother. They had a rough time since they were homeless and had to look for odd jobs for survival. She later decided to take the risk of trying her dream, and she passionately dived into her career. To her, vibrant colors communicate different emotions.

The RealReal is Changing the Reality of Luxury Selling

If you are into brand names such as Gucci and Louis Vuitton, you know the issues with possibly getting knock-offs while paying high retail prices. Fashion site The RealReal is changing this. They check each piece they sell to ensure it is authentic, ensuring customers a knock-off free shopping experience. In 2017 CEO Julie Wainwright secured $123 million in venture funding. Further, they expected to gross $500 million. This financial popularity is due to the RealReal’s huge success. They specialize in luxury fashion and have undoubtedly cornered the market.

Now, in 2018, The RealReal is seeking to raise $100 million in new funding. This is interesting because Mrs. Wainwright has said for years that they would stop seeking private financing and instead seek an IPO. It is possible that she feels the company has not reached a size that would appeal to investors in the public market. Also, she may feel the business needs to prove its worth as a standalone business. Another option is that investors have realized that there is a huge market for second-hand luxury goods and that the site will take a greater market share if more is invested in the growth of The RealReal.

The growth of The RealReal can be attributed to its consignment model and unbeatable authentication standards for the goods it consigns. Sellers can ship their items to the company where they are then inspected for condition and authentication before being put on the site. The seller then receives 50-60% of the sale. While occasionally an item slips through the cracks, it is so rare that consumers have high trust with the site. The site has grown considerably in scope as well. It began only with women’s luxury fashion and now sells jewelry, art, watches, home décor, and menswear. They even have a brick and mortar store in New York City.

Surely the fast and large growth of The RealReal indicated good things for the future. While only open to private investors now, hopefully soon the rest of us will be able to get in on this wonderful site.