A new king in town is JAY-Z after he was crowned by “Forbes Hip-Hop Wealthiest Acts of 2018. Although JAY-Z has been there before, he made $900 million in 2017 alone. He has increased his worth tremendously as a result of successful ventures he initiates. Some of the business ventures that have increased his net worth significantly is “Tidal” and “Roc Nation”. Desiree Perez is the current Chief Operating Officer of the company.
Perez is one of the most prominent figures in the industry. She has been featured in the list of legendary music executives. The list includes heads of marketing departments, record label presidents, and promotion managers. Additionally, some of the females on this list are the people who have guided the music careers of successful artists of the past two decades.
Desiree Perez is synonymous with JAY-Z brand and whenever people talk about JAY-JAZ, her name does not miss out. This is because she has been part of the growth of JAY-Z from being an artist to being a formidable businessman. She joined Roc Nation in 2009. Prior to joining Roc Nation, Perez was working at Shawn Carter Enterprises where she played a major role in the expansion of Shawn Carter’s business.