For months, Impossible Foods has not been able to keep up with the demand for their Impossible Burger. It was already sold in 10,000 restaurants and this number jumped dramatically when Burger King rolled out their Impossible Whopper nationwide. While having too much demand for your product sounds like a good problem to have, it isn’t. A company can lose market share and consumer goodwill if companies and consumers want to buy a product and can’t because of shortages.
Enter OSI Group. One of McDonalds main suppliers since that restaurant’s start, this company is a massive meat-producing firm that has facilities around the globe. This company and Impossible Foods have now partnered to produce Impossible Burger in two OSI Group facilities, and within the next few years possibly all 70 of them. See more on Wikipedia.
While at first blush a company producing a plant-based product doesn’t seem like they should partner with a meat product company, that impression is wrong. OSI Group has been dedicated to being an environmentally friendly and sustainable firm for more than 40 years. They have multiple technologies in their facilities to limit the amount of resources they use and the waste that is produced. At OSI, everything is viewed through the lens of sustainability.
OSI is providing Impossible Foods with the capacity they need to ramp up production to meet demand. Through the first half of 2019, Impossible Foods did what they could to increase production at their sole food production facility, but it just wasn’t enough. This was especially the case as major restaurant chains like White Castle, Qdoba, and Cheesecake Factory needed more and more of their meatless patties to meet demand from their customers, never mind independent restaurants.
Given OSI’s close connections to McDonalds, some people are wondering whether this is a sign that restaurant chain is planning to introduce plant-based burgers. They already do in Germany, albeit not the Impossible Burger. In the United States, some analysts say it’s inevitable that McDonalds will introduce them before long. But this restaurant chain hasn’t made any commitment to doing so.