NGP VAN is a software and technology firm located in Washington DC. The firm delivers top-notch and advanced tools for planning and organizing progressive campaigns. The services of the company are used in the leading liberal and democratic campaigns. This includes Barack Obama’s presidential campaign in 2008. Other notable campaigns include Hillary Clinton’s and Bernie Sanders’ campaigns in 2016.
Aside from the supply of the technical expertise needed in the running and managing the campaigns, the company also provides services like fundraising, social networking, and organizing platforms. These services are supplied to the nonprofit organizations, the government, private entities among other organizations.
Since NGP VAN is involved in organizing the progressive campaigns, part of its mandate in recognizing the importance of the votes from lesbians, gays, bisexuals, transgender and queer people (LGBTQ). To foster their inclusion and participation, the company recently launched inclusive properties that were integrated into the NGP VAN software to make it more friendly to the LGBTQ community.
The integration of the LGBTQ community is a revolutionary step since most of the other companies still use the binary gender labels to develop demographic data. The incorporation of the gender pronouns that are nonbinary in the contact records of the voters is considered a significant step towards increasing diversity and inclusion. This integration has also enabled the company to address its donors, supporters, and volunteers more accurately.
The approach that targets the voters in the LGBTQ community is imperative for the Democratic campaigns. With estimates of 10million voters in this community, who are located in the urban and the suburban regions which are critical voting areas for the Democratic campaigns, targeting the community has favorable effects on the success of the campaigns.
NGP VAN has implemented recent changes which are seen to be part of its broader plan of fostering inclusiveness and compassion at the firm. Other changes that accompanied the inclusion of the LGBTQ community include providing parental leave for new parents and protecting the rights of women.
NGP VAN continues to make progress by providing premium software and technical support services, increasing the mobilization of voters, defending the rights of women and development of software that enhances equality for the LGBTQ community.