Papa John’s recently came under fire when comments were made regarding the NFL and the position of the National Anthem protest. Last year when the players on the NFL took to their knees during the National Anthem, there was a big outpouring of disrespect shown by the players as well as citizens in the United States standing behind the players. When it comes to a business, there should be a line that businesses should not cross. For Papa John’s, they took to comments being made about the protest to heart and showcased that they did not all feel the same way.
For one man, Steve Ritchie Papa Johns, he knew that desperate times called for desperate measures. When it came out at the time, Papa John’s knew it had to do damage control. That is when Steve Ritchie took to their webpage to offer his insight on the matter. This only contributed to at first more outraged customers. The customers felt that the webpage felt informal and lacking in compassion for the words said. That’s when Steve Ritchie knew he had to do more.
Over the course of 22 years, Steve Ritchie (@PapaJohns) has learned that the customer is usually always right. He knew that when the protest began and comments were made, that something would need to happen to make it right once more. When it first was released on the webpage, Steve knew he had to find a different approach to the problem. That is when he opted to instead write a letter to the customers of the franchise.
CEO Steve Ritchie asked for the customers to not hold the whole company liable for what was said. He asked that they allow them time to repair the damage that was done and to see that they did not all share the same understanding or views. He opted to bring in outside personnel to look over the company and offer what they could do to change the circumstances. Then he asked that the customers feel for the other 120,000 employees all relying on Papa John’s for income. The one bad apple should not ruin the whole bushel. He, himself wanted to make sure that the company was help accountable for the words and actions caused by someone within the company, no matter who the individual was. Learn about how Ritchie plans to reconstruct Papa John’s.
Ritchie’s Crunchbase profile: https://www.crunchbase.com/person/steve-ritchie