Kevin Plank Partnership Sees Under Armour Taking on Space

The results of a partnership between Under Armour and Virgin Galactic were recently unveiled at indoor skydiving facility in the New York City area. The unveiling was of spacesuits designed by Under Armour especially for space tourists to wear on Virgin Galactic’s flights.

The partnership was born of a friendship between Kevin Plank and Richard Branson. The former is the founder of Under Armour and has served as its CEO since starting the company more than 20 years ago. The latter is the founder and CEO of Virgin Galactic, and he is the mastermind behind the Virgin Group.

The unveiling on October 16 in New York came shortly before another major announcement at the end of October. Kevin Plank will be stepping aside as CEO to serve in another capacity at Under Armour, and COO Patrik Frisk will be taking on that role at the Baltimore-based company. Patrik Frisk will, however, continue to report to Kevin Plank.

Under Armour’s spacesuits are part of the company’s overall focus on performance-oriented gear, which include things such as sweat-wicking shirts and shorts and is something that Kevin Plank has long championed. The spacesuits were designed in collaboration with Virgin Galactic, and each will be personally tailored to the passenger. The sporty blue spacesuits will include national flags and name badges and will be included in the approximately $250,000 ticket for a Virgin Galactic flight, which will offer an experience that is literally out-of-this-world.

Under Armour will be producing a full line of spacewear. The collection unveiled on October 16 included not just the spacesuit but also a training suit, footwear, and a limited edition jacket.

Virgin Galactic is planning launch its first flights in 2020. There is currently a backlog of hundreds of passengers waiting for a chance to embark on one of the flights, which take passengers to the very edge of space.

Richard Branson’s Virgin Galactic has been moving forward in another way, too. On October 28, it became the first human spaceflight company to go public. It is listed on the New York Stock Exchange with the ticker symbol SPCE.

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